Duplicate content is an issue that cannot be ignored or joke with. A webpage that is considered as duplicate content would mostly be penalized by SE's and that will certainly have a negative effect on the blog/site one way or the other. Duplicate content is considered spamming by Search Engines and therefore should be avoided. Wait a minute, what actually is duplicate content?
What is duplicate content?
In the simplest form, duplicate content occurs when two or more blogs/websites publish substantially the same content or extremely similar information (article, review etc.) Its then means that the content either completely matches other content or is appreciably similar.
Search Engines vs. Duplicate Contents
Search engines can penalize a blogs/sites ranking if it looks as though content has been taken from another blog/site. However, these blogs/sites do sit in index and even rank very well. How can this be? Does it mean there are no filters?
Search Engine’s need lots of resources to check the entire internet. Therefore, engines use simple forms to uncover duplicate content.
The most common pattern is links. In general engines check between two linked sites for duplicate pages/content. If they exist, then engines try to get rid of the duplicate – usually the one who links to the source site.
How does this work?
Let’s say website B (affiliate cash) republished an article from site A (affiliate resources) and puts a link from B to A for reference, search engines understands that site A is the original source and the site B has copied it. Site B is seen as dupe content website.
How do search engines penalize?
One or two articles like this won’t harm your site/blog much for example, if website B has lots of original content. However, if duplicate content fills a significant number of pages, websites can be penalized by being moved deep down in the search result pages, moved to supplemental index or even unlisted from search index.
What's the Basic Idea?
The idea is simple: don’t link to websites that have the same content as yours – especially if it is in huge amounts compared to total number of pages.
This is what you should do?
To put it simply – engines see all pages as code and that probably includes site specific menu, HTML tags, layouts, title, descriptions etc. so it mix it up and articles aren’t considered as duplicate since it is part of some bigger code. That’s the secret.
Some useful tips for Content Connection users
Below are some tips to help avoid the risk of duplicate content:
Try to have a unique intro and closing for used articles, change titles
Last tip:
Nothing like unique contents, try to add some unique contents of your own, every now and then to your blog/site. Even, if it's a simple review of a product, program or service that you like or have used before, that you believe your visitors will find interesting to know about. A way is to always have your pen and paper at your beck and call. Primitive as that sounds, it's still worth a thousand ideas; if you have ever had an idea pop into your head while on the street and by the time you got home, phew! It’s gone off your head, then you greatly appreciate this tip.
Cheers!
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You are right about Duplicate content. Too many newbie bloggers assume they can just copy and paste other people's articles. That is not the way to gain authority in the online community. You must present your own unique content even if you have to use another's work as a launch pad.
By the way, I got here from the review done on startup. I must say that I am impressed with what you have done here. You are one of the view Nigerian bloggers that present their work in a professional way.
I fell in love with your theme and would have mistaken it for a custom made if not for the url. Kudo's pal. Keep up the work! Cheers.
@Nigerian Entrepreneur
Thanks for the compliment and by the your doing great with your blog also pal.