Email Marketing has become a household idea in the Internet marketing arena, so then, what is Email Marketing?

Simply put: email marketing is the use of email in communicating marketing messages; that is, a form of direct marketing which uses electronic mail (e-mail) to communicate all kinds of commercial messages to an audience. This covers every email sent to a current or potential customer.

Keynote:
Below are some of the main point that email marketing is usually used to refer to:

**Promotional emails sent directly in order to try and acquire new customers or persuade existing customers to buy again
**Advert placed in emails sent by other people
**Emails intended to encourage customer loyalty and improve the customer relationship


Advantages:
We can say email marketing popularity is largely based on its advantages below:

**Sending emails is much cheaper than most other forms of communication
**Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
**Email marketing has proven very successful for those who do it right


Let's briefly take a look at the 3 basic types of email marketing:


Direct email
Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses.

You can also buy or rent lists of email addresses from service companies and they’ll let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address.

Advertising in other people's emails
Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.

Retention email
Instead of promotional email designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), you might send out retention emails.

These usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains and benefits the readers.


Don't Get Carried Away!
This all sounds great of course, but it's not that simple actually. Unfortunately, quite apart from the complexities of designing and delivering email messages to the right people, getting them to actually read and respond to your message, and measuring and analyzing the results, there is the issue of permission.

A Bit About "Permission"
Successful email marketing is based on the idea of permission. This is of a great concern and the issue of extreme debate in the marketing community.

Basically, you need an email address owner's permission before you can send them a commercial email. As long as you don't have this permission, the recipients of your mail may well regard your message as spam; unsolicited commercial (bulk) email.

If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation in tatters. You do not want to send spam!

Note: it's very important that anyone going into email marketing read up on the subject of permission and spam. If you don't understand the significance of permission and the risks of ignoring it, then you could be heading for commercial misfortune.

It's actually relatively easy to ensure that the address lists you use or build yourself are permission-based.

An example of permission: in your capture form, tell them that by joining in your list, they agree to receive “such commercial email as you intend to send to them” and that they will also be subscribed to other newsletters related to the product they are interested in. Also when they buys something from your online store and also ticks a box marked "please send me news about product updates via email". You now have "permission" to send them updates by email, and the email must always contain a link that gives them the opportunity to unsubscribe from receiving such email update at any time.


OK, now that you're armed with some brief background information, to speed things up, try some here is a brief guide to get you started

How Can It Be Done?
The answer is simple “Forums”; since forums are mostly high traffic sites due to the fact that everyone are welcome there and can discuss almost anything they want.

Just follow this simple guide:
1. First, sign-up for an Autoresponder; ( you can try Getresponse, Aweber or Contactpro)
2. Setup a campaign in your autoresponder, load it up with links to your giveaway products, free e-books or whatever you know people will like
3. Create all your giveaway product or e-books. You can get start with the bundle of PRL(Private Label Right) products in your gallery
4. Build a landing page for your email capture form and put the email capture form there.
5. Announce your free e-books and giveaway in as many forums as you can

Exceedingly Important Note: Don’t forget to inform them in your email capture form that by joining in your mailing list, they will also be subscribe to the other newsletter related to the product(s) they are interested in and also make sure your also give them the opportunity to rescind that permission at any time.

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